This blog is dedicated to providing healthcare marketing professionals with resources and information designed to help them in their professional life. It is moderated by Dan Dunlop, advertising agency president and healthcare marketing expert.
Wednesday, January 4, 2012
Hospital Print Ads From My Clippings File
I regularly display hospital print ads on my blog. I found these particular ads in airline magazines. As you might expect, the ads vary in quality. I present them to you in the spirit of sharing and welcome your comments relative to the perceived quality of the various executions. One caveat: I scanned these ads so the quality has been diminished. Enjoy!
Dan Dunlop is president of Jennings, a North Carolina-based branding and advertising agency specializing in healthcare marketing. Dan is a sought after speaker for national and regional conferences on topics of healthcare marketing, advertising and branding. Most recently, Dan presented at the 2010 Forum on Customer Based Marketing Strategies and the 2009 SHSMD Conference. In the past Dan has spoken at the 2009 Forum on Customer Based Marketing Strategies in Las Vegas. In 2008, he was the keynote speaker at the Fall Institute of the New England Society for Healthcare Communications. That year he also spoke at the Annual SHSMD Educational Conference and the 13th National Forum for Customer Based Marketing Strategies. In 2006, he presented at the National Professional Development Conference of the Association of American Medical Colleges (AAMC) in Austin, Texas, the Carolinas Healthcare Public Relations and Marketing Society Annual Conference (CHPRMS), and the American Chamber of Commerce Executives Conference in Cleveland, Ohio. He was a roundtable presenter at the 2007 CHPRMS conference in Asheville, NC. Dan serves on the national advisory board of Healthcare Advertising Review, a HealthLeaders Publication. View his LinkedIn profile at http://www.linkedin.com/in/dandunlop.
This blog represents Dan's views and not necessarily those of his employer.
Dan's Reading List
Ageless Marketing by Wolfe and Snyder
Don't Think Pink by Johnson and Learned
Groundswell by Charlene Li and Josh Bernoff
Hitting the Right Nerve by Barbara Lehman
How Customers Think by Gerald Zaltman
If Disney Ran Your Hospital by Fred Lee
Join the Conversations by Joseph Jaffe
Just Ask a Woman by Mary Lou Quinlan
Management Lessons from Mayo Clinic by Leonard Berry and Kent Seltman
PR 2.0 by Deirdre Breakenridge
Social Media is a Cocktail Party by Jim Tobin and Lisa Braziel
Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System by Philip Kotler, Joel Shalowitz, and Robert J. Stevens
The Baptist Healthcare Journey to Excellence by Al Stubblefield
The Zen of Social Media Marketing by Shama Hyder Kabani
Trading Up: The New American Luxury by Silverstein and Fiske
0 comments:
Post a Comment