Healthcare Marketing Done Right: My Most Read Posts In 2011

After writing more than 200 posts this year, here is the list (with links) of my most read/viewed blog posts of 2011. It is an interesting mix of stories. I can't wait to see what 2012 brings us.


iPad EMR Apps: A Guide to Electronic Medical Records
Extreme Couponing & Healthy Eating: Incompatable?

Melanoma Video: "Dear Sixteen Year Old Me." Powerful!
A Signature Healthcare Advertising Campaign

New Book: The Social Media Management Handbook
10 Professional Development Tips for Young Healthcare Marketers
What Happens When Nurses Strike?
Hospital & Healthcare Ads: The Good and The Bad
How My Mother Prepared Me For A Career in Healthcare Marketing
Don't Miss The Healthcare Marketing Strategies Summit


The Banal Use of Twitter by Many Hospitals

Dan Dunlop's Bio

Dan Dunlop is president of Jennings, a North Carolina-based branding and advertising agency specializing in healthcare marketing. Dan is a sought after speaker for national and regional conferences on topics of healthcare marketing, advertising and branding. Most recently, Dan presented at the 2010 Forum on Customer Based Marketing Strategies and the 2009 SHSMD Conference. In the past Dan has spoken at the 2009 Forum on Customer Based Marketing Strategies in Las Vegas. In 2008, he was the keynote speaker at the Fall Institute of the New England Society for Healthcare Communications. That year he also spoke at the Annual SHSMD Educational Conference and the 13th National Forum for Customer Based Marketing Strategies. In 2006, he presented at the National Professional Development Conference of the Association of American Medical Colleges (AAMC) in Austin, Texas, the Carolinas Healthcare Public Relations and Marketing Society Annual Conference (CHPRMS), and the American Chamber of Commerce Executives Conference in Cleveland, Ohio. He was a roundtable presenter at the 2007 CHPRMS conference in Asheville, NC. Dan serves on the national advisory board of Healthcare Advertising Review, a HealthLeaders Publication. View his LinkedIn profile at http://www.linkedin.com/in/dandunlop.

This blog represents Dan's views and not necessarily those of his employer.

Dan's Reading List

Ageless Marketing by Wolfe and Snyder
Don't Think Pink by Johnson and Learned
Groundswell by Charlene Li and Josh Bernoff
Hitting the Right Nerve by Barbara Lehman
How Customers Think by Gerald Zaltman
If Disney Ran Your Hospital by Fred Lee
Join the Conversations by Joseph Jaffe
Just Ask a Woman by Mary Lou Quinlan
Management Lessons from Mayo Clinic by Leonard Berry and Kent Seltman
PR 2.0 by Deirdre Breakenridge
Social Media is a Cocktail Party by Jim Tobin and Lisa Braziel
Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System by Philip Kotler, Joel Shalowitz, and Robert J. Stevens
The Baptist Healthcare Journey to Excellence by Al Stubblefield
The Zen of Social Media Marketing by Shama Hyder Kabani
Trading Up: The New American Luxury by Silverstein and Fiske

Healthcare Marketing Done Right

Thursday, December 29, 2011

My Most Read Posts In 2011

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